Future-Proofing the Travel Industry: The Role of Intelligent Automation and AI

By moonstride | 16 June 2023
Future-Proofing the Travel Industry: The Role of Intelligent Automation and AI
We are witnessing a renewed focus of leaders in travel industry to not only improve key metrics, such as customer satisfaction and revenue growth, but also to adapt their processes to enable their employees to deliver exceptional experiences at scale.

The onus is now on aligning business strategies with intelligent automation and integrated AI in the travel industry.

So, how can travel industry leaders integrate intelligent automation with their business strategies and systems?

Firstly, they need to ask themselves the right questions such as: where do they want to take their business? What does the future look like for the travel industry and how will advancements in technology impact their business in the future?

By answering these questions, travel industry leaders can implement a clear strategy that roadmaps all the components and systems, resources, and boundaries that need to be reviewed, refined and aligned.

It is important to remember for automation and AI integration to be successful in the travel industry, there must be a serious strategy in place that aligns with the goals of the business and the needs of its customers.

For people who visited ITB Berlin, there was a very insightful panel discussion from – @leajuliajordan (techtalk.travel) Alex Jara (Deal Engine) Stephen Burke (RobosizeME) Emilie DUMONT (DIGITRIPS Group)

ITB Travel Show

Interesting highlights were:

  • Case studies from each of the panelists about how they managed to achieve automation in their industry for their business or their clients.
  • Vision of how to achieve automation across the value chain? How if the ecosystem comes together to help automated the end-to-end experience of a traveller, it would benefit everyone.
  • Automation for hyper personalisation.
  • Acknowledgement of the fact that automation of travel processes is not easy, so as to set realistic targets and well thought through strategies. Very apt and interesting reference to a quote by Matthew Upchurch / Virtuoso Travel- “Automate the predictable, so that you can humanise the exceptional.”
  • Automation is a specialist function that needs help of both automation consulting and automation tools to act as catalyst for its adoption in your business.
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