3. How does a travel agent and tour operator business benefit from a Travel CRM?
A Travel CRM an embodiment of a wholesome technology along with optimised process that drives efficiency across all the functions of a travel business – Sales, Marketing, E-commerce, Customer Service, Supplier management, Operations, Accounts, and finance.
Sales team within a Travel agency or a Tour Operator can use CRM to manage their sales pipeline better.
A tour operator / travel agency sales team can capture better travel instructions and intelligently share and allocate leads to internal teams based on their expertise and nature of enquiry and workload.
Use time saving features to search and package travel services like flights, hotels, activity, transfers, car hire and tours and create excellent itineraries and documentation.
Spend more time selling and less time managing records and creating travel quotes and documents manually.
Marketing teams can use CRM insights to implement effective marketing strategies and targeted campaigns.
Travel agency /Tour Operator marketing teams can benefit from insights offered by CRM for customers holiday and travel history and preferences. It also helps marketing teams to focus equally on seasonal, preferential, most profit making or top selling travel destinations, suppliers, holiday packages.
Customer service and operations teams can contribute by effectively handling multi-channel communications with both the travellers and suppliers alike – pre-travel, on-trip and post travel.
Whether it’s a simple holiday request or a corporate travel booking, multi-stop flight reservation for a travel agent or a complex multi-centre tour operator holiday package – a CRM helps to keep all communications with customers and respective suppliers all centrally logged in one place. This drives efficiency and improves customer satisfaction due to speed and accuracy of response.
Supplier management teams can manage suppliers across various destinations and multiple services like flights, holidays packages, accommodation, tours, activities, and transfers.
Supplier management and operations team can request quotes and availability with suppliers, confirm bookings, manage supplier confirmations. Reporting and analytics helps manage supplier relationships and supplier efficiency by managing follow ups and staying in sync with each stage of booking and fulfilment process.
