View all customer history and communication centrally.
Know your customer with a history of all past enquiries, quotations and bookings.
No more digging through emails, all communication stored centrally and easy collaboration with your team.
Attach passenger records to the lead traveller.
Standards compliant platform for storing and managing sensitive customer data.
Customer profiling, also known as customer segmentation, is the process of creating detailed profiles and descriptions of your target customers.
Gather, store, and analyse data about your existing and potential customers to gain insights into their characteristics, behaviours, preferences, and needs.
Customer profiling helps businesses better understand their customers on a deeper level, enabling them to tailor their marketing, sales, and customer service strategies to effectively reach and engage their audience.
Customer profiling allows businesses to understand customer expectations, communication preferences, and touchpoints throughout the customer journey. This understanding helps in optimising the customer experience, ensuring that interactions, support, and service align with customer preferences and needs. By delivering personalised and tailored experiences, businesses can foster customer loyalty, drive repeat purchases, and generate positive word-of-mouth.
Profiling can also identify opportunities for upselling or cross-selling by understanding customers’ needs and preferences, allowing businesses to offer relevant additional products or services.
Customer profiling allows businesses to segment their customer base into distinct groups or segments based on shared characteristics. This segmentation enables businesses to identify high-value customer segments, understand their unique needs and behaviours, and develop specific strategies to target and serve each segment more effectively.
Data protection refers to the safeguarding of personal data from unauthorised access, use, disclosure, alteration, or destruction. It involves implementing measures and practices to ensure that individuals’ personal information is handled securely and in compliance with applicable laws and regulations.
The General Data Protection Regulation (GDPR) is a comprehensive data protection law that came into effect on May 25, 2018, in the European Union (EU) and the European Economic Area (EEA). It establishes a set of rules and regulations for the protection of personal data and grants individuals’ greater control over their personal information.
It’s important to note that customer profiling should be done with respect to privacy regulations and ethical considerations. Businesses should ensure they are collecting and using customer data in compliance with relevant laws and regulations, and they should prioritise data security and customer privacy throughout the profiling process.
moonstride is a standards compliant platform for storing and managing sensitive customer data.
moonstride provides a section dedicated to both customer and passenger records allowing you to view not just customer information but individual passenger records.
There are a number of methods of customer profiling with a variety of sources. Here businesses can analyse the customer’s data and store in the moonstride CRM. By analysing this data, you can uncover patterns, segment your customer base, and derive insights about customer preferences, purchase behaviour, and other relevant metrics.
It can help businesses understand actual behaviours and identify patterns or barriers that may affect the customer experience.
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