Customer Profiling

Efficient customer management lies at the heart of exceptional travel experiences. Harness the power of customer management, manage all your customers and passengers information in one place.

Foster Relationships Through Insightful Customer Understanding

In the travel industry, providing exceptional experiences and bespoke services is largely dependent on efficient customer service management. Customers are the pillar of personalised service and flawless experiences in the travel industry. Systematic management of customer data, preferences, and past interactions enables travel agencies to offer services that meet customer’s requirements and taste. Travel technology solution entitles businesses to nurture good customer relationships, drive loyalty and stay zealous in the dynamic travel industry by prioritising customer profile management. moonstride’s customer data hub ensures streamlined customer profiling, accessible repository, and seamless collaboration across departments, as teams can easily access and leverage the same up-to-date customer information.

Empower Your Customer Relationships, Redefine Travel Excellence Today

Customer management involves tracking customer details, purchase history, preferences – basically anything that helps understand your customer better. Detailed information forms a structural framework within a travel agency and tour operators by predicting client behaviour patterns based on their profile data. moonstride offers various features, a few key features are mentioned below.

Centralised Visibility

moonstride provides an exhaustive view of customer information, consolidating names, contact details, previous bookings, and payment history on a single screen. Users can quickly retrieve details and track interactions because all information is easily accessible in one location, eliminating the need to navigate multiple screens or systems. Comprehensive understanding of your customer base, businesses can personalise interactions, enhance customer service, and make quick decisions.

Customer History

Customer history contains a record of past interactions, bookings, medical information, and preferences. Know your customer with a history of all past enquiries, quotations, and bookings. By maintaining records of customer data and their previous bookings, including various services, travel agencies and tour operators can provide customised recommendations, anticipate client preferences, and expedite subsequent bookings.

Increased Personalisation and Tailor-Made Experiences

A well-profiled customer means knowing what they need even before they do- adding personal touches to make each journey special.

Streamlined Communication

Say goodbye to the hassle of sifting through endless emails. With our centralised communication system, all interactions are neatly stored in one convenient location, eliminating the need for tedious searches. Additionally, centralised communication makes it easier for team members to work efficiently. One can share and view insights, plan responses, and provide effective service.

Passenger Record

Associating a passenger with a customer involves linking specific travellers with their corresponding customer profiles within moonstride. This includes personal details of the passenger such as their name, contact information, and travel preferences, as well as historical data such as past bookings. Connect passengers with a specific customer record easily through our passenger module.

Data Protection and GDPR

Data protection and GDPR compliance are critical components of managing customer data in the travel industry. Having strong security measures in place to protect private data and making sure that any data processing operations adhere to GDPR guidelines. moonstride prioritises data protection and is GDPR compliant, ensuring that all customer information is handled securely and in accordance with regulatory standards.

Redefine travel excellence with our commitment to data protection and GDPR compliance customer profiling.

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Frequently Asked Questions

What is customer profiling?

Customer profiling, also known as customer segmentation, is the process of creating detailed profiles and descriptions of your target customers. Gather, store, and analyse data about your existing and potential customers to gain insights into their characteristics, behaviours, preferences, and needs. Customer profiling helps businesses better understand their customers on a deeper level, enabling them to tailor their marketing, sales, and customer service strategies to effectively reach and engage their audience.

Why is customer profiling important?

Customer profiling allows businesses to understand customer expectations, communication preferences, and touchpoints throughout the customer journey. This understanding helps in optimising the customer experience, ensuring that interactions, support, and service align with customer preferences and needs. By delivering personalised and tailored experiences, businesses can foster customer loyalty, drive repeat purchases, and generate positive word-of-mouth. Profiling can also identify opportunities for upselling or cross-selling by understanding customers’ needs and preferences, allowing businesses to offer relevant additional products or services. Customer profiling allows businesses to segment their customer base into distinct groups or segments based on shared characteristics. This segmentation enables businesses to identify high-value customer segments, understand their unique needs and behaviours, and develop specific strategies to target and serve each segment more effectively.

How does this work with Data Protection & GDPR?

Data protection refers to the safeguarding of personal data from unauthorised access, use, disclosure, alteration, or destruction. It involves implementing measures and practices to ensure that individuals’ personal information is handled securely and in compliance with applicable laws and regulations. The General Data Protection Regulation (GDPR) is a comprehensive data protection law that came into effect on May 25, 2018, in the European Union (EU) and the European Economic Area (EEA). It establishes a set of rules and regulations for the protection of personal data and grants individuals’ greater control over their personal information. It’s important to note that customer profiling should be done with respect to privacy regulations and ethical considerations. Businesses should ensure they are collecting and using customer data in compliance with relevant laws and regulations, and they should prioritise data security and customer privacy throughout the profiling process. moonstride is a standards compliant platform for storing and managing sensitive customer data.

Is it just customer data I can access?

moonstride provides a section dedicated to both customer and passenger records allowing you to view not just customer information but individual passenger records.

How can I start customer profiling analysis in CRM?

There are a number of methods of customer profiling with a variety of sources. Here businesses can analyse the customer’s data and store in the moonstride CRM. By analysing this data, you can uncover patterns, segment your customer base, and derive insights about customer preferences, purchase behaviour, and other relevant metrics. It can help businesses understand actual behaviours and identify patterns or barriers that may affect the customer experience.

How does moonstride avoid duplication of customer entry?

moonstride prevents duplicate entries by considering each customer’s unique email address.

Can we perform bulk import of customers?

Yes, moonstride offers import feature to bulk import customers into platform

Will the system auto update the customer details in a booking if I make the changes in the database?

Yes, after making changes in customer profile, you can select an option namely “Update details in Quotation/Booking” and the system will update customer’s detail in the relevant bookings/quotes.