Customer Profiling for Seamless Travel Experiences

Q: Will changes to customer details update bookings automatically?

Yes, by selecting 'Update details in Quotation/Booking' the system automatically synchronises customer profile updates with relevant bookings.

Bring together customer data, preferences, and history in one profile to personalise services and deliver consistent, high-quality experiences.

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Losing Trip Context Without Full Customer History

Access a complete view of each customer — from enquiries to bookings — to deliver seamless, personalised service at every stage.

Struggling to Personalise Itineraries with Scattered Customer Data

moonstride centralises customer preferences and booking behaviour to help you deliver tailored experiences with ease.

Delayed Responses Due to Fragmented Communication

moonstride keeps all customer conversations in one system, helping your team respond faster and stay consistent.

Customer Profiling Features That Help You Know Your Customers Better

Gain deeper insight into every customer with features designed to centralise data, personalise interactions, and deliver more meaningful travel experiences.

Unified Customer View

Get a holistic view by consolidating all customer-related data—contact details, booking history, and key identifiers into one structured system for seamless management.

Customer History

Maintain a complete record of customer interactions, allowing you to deliver personalised experiences and build long-term relationships.

Customer Preferences

Capture diverse customer preferences and past interactions, allowing you to refine offerings and create highly personalised travel experiences that resonate.

Personalised Travel Experiences

Utilise in-depth customer insights to craft customised travel solutions that anticipate and exceed client expectations, thereby elevating each journey into a memorable experience.

Passenger Information Management

Integrate passenger details with customer profiles, ensuring quick access to vital information for improved travel service and coordination.

Centralised Customer Communication

Transform team efficiency by combining all forms of customer interaction into one cohesive system, ensuring no message or decision-making input is overlooked.

Additional Features

Data Protection and GDPR Compliance

Ensure customer data is safeguarded and compliant with regulatory standards.

Customer Portal Access

Enable clients to manage profiles, payment histories, and bookings independently.

Shared Notes Management

Create and manage important notes linked to customers, bookings, or services, and share them internally or externally for better coordination.

Dynamic Tagging & Segmentation

Organise customer segments with tags to refine marketing strategies.

Customer Calendar View

Stay on top of birthdays, anniversaries, and other key dates to personalise engagement.

Passenger Category Management

Define and manage passenger categories for improved service quality.

Know Your Customers Better. Deliver More Personalised Travel Experiences

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Smart Customer Profiling, Seamless Management, Stronger Connections

Transform interactions with moonstride’s intuitive customer profile management module.

Manage all customer information in a unified database.

Provide personalised travel experiences by understanding preferences and past interactions.

Improve team collaboration with shared access to customer data.

Ensure data security with GDPR compliance.

Save time with simplified profile access and updates.

Frequently Asked Questions

What is customer profiling?

Customer profiling, also known as segmentation, involves gathering, storing, and analysing customer data to create detailed profiles based on characteristics, preferences, and behaviours. This helps businesses tailor marketing, sales, and customer service strategies to improve engagement and satisfaction.

Why is customer profiling important?

Profiling allows businesses to personalise interactions, enhance customer experiences, and build loyalty. By understanding preferences and behaviours, businesses can refine marketing efforts, identify upselling and cross-selling opportunities, and serve high-value segments more effectively.

How do I begin customer profiling analysis?

Start by analysing customer data to uncover patterns, segment your customer base, and derive insights about preferences and purchasing behaviours, enhancing your overall strategy.

How does customer profiling comply with Data Protection & GDPR?

Customer profiling in moonstride fully adheres to GDPR by securing personal data, implementing strict privacy measures, and ensuring compliance with all protection laws. We prioritise data security and customer privacy throughout the profiling process.

How does moonstride prevent duplicate customer entries?

The system prevents duplicate entries by using the customer’s unique email address as an identifier, ensuring accurate and clean data records.

Does the platform provide access to more than just customer data?

moonstride offers access to detailed records for both customers and passengers, plus the ability to view individual profiles, providing insights into unique needs and preferences to tailor services accordingly.

Can we perform bulk imports of customers?

Absolutely, moonstride allows bulk importing of customer data, simplifying the onboarding process for businesses handling large datasets.

Will changes to customer details update bookings automatically?

Yes, by selecting “Update details in Quotation/Booking” the system automatically synchronises customer profile updates with relevant bookings.

Can moonstride integrate with other tools for enhanced functionality?

Yes, moonstride integrates with tools such as HubSpot and Mailchimp, enabling seamless data management and customer engagement.

How to refine customer searches on the platform?

Use advanced search features to find customers via alphabetic indices, reference numbers, names, contacts, email addresses, or postcodes, streamlining access to necessary details.

Can I manage additional customer notes effectively?

Yes, the system allows you to add specific notes, whether guide-related, special requests, amendments, or terms, keeping all pertinent information in one place.

What features are available for managing passenger information?

moonstride lets you link passengers to customer profiles, manage personal and preference details, and store important documents like passports.

How can I update primary customer details?

You can edit essential information such as customer type, name, marketing preferences, and preferred destination directly within the platform.