AI chat for travel websites

AI travel assistants for your website visitors

Place a single branded chat widget on your website that can both recommend the right destinations or tours and answer questions from your content, T&Cs and FAQs. Your team still runs the show, the AI simply makes your website and staff faster.

  • Help visitors discover the right trip without leaving your site.

  • Reduce pre-booking questions by answering policies, inclusions and basics automatically.

  • Give your team better-qualified enquiries and stronger shortlists to work with.

Book a demo
Try Destination Assistant
Try Tour Assistant
This is the same chat your clients see on your website. Behind the scenes it can also be used by your sales and operations teams as an internal co-pilot.

Built to make your website and your agents smarter

Most visitors arrive with half-formed ideas and lots of questions. moonstride’s AI chat sits on your website, listens to what they’re asking, and either guides them to the right trip or answers their questions instantly. Your team picks up the conversation when it’s time to advise, customise and close.

Visitors get a clear shortlist in chat; your team gets focused leads instead of vague enquiries.

Instead of juggling multiple search tools and databases, visitors get a focused shortlist with clear rationale and your team receives qualified leads ready to work with.

Stronger engagement from day one

Visitors land on your site, get destination or tour suggestions immediately, and feel heard. It builds confidence before they ever contact your team.

Instant answers on policies and inclusions

Instead of fielding emails about cancellation rules, airport transfers and what's included, the chat answers from your website content and FAQs.

Your team focuses on the human conversation

The chat handles research and routine questions. Your consultants pick up high-value conversations with better context and stronger recommendations already in place.

Two powerful website agents, one intuitive chat

On your website, it feels like one helpful assistant. Behind the scenes, you can switch between a destination specialist and a tour specialist, depending on your product.

Assistant 01

Destination Discovery Assistant

Helps visitors answer: ‘Where should I go?’

On your website, it greets undecided visitors and gently guides them to a shortlist of destinations that genuinely fit their brief.

Turns a vague brief into a ranked list of suitable destinations. Perfect for initial website enquiries or internal team use.

    What it considers:

  • Experience themes (beach, culture, food, nature, adventure, romantic, family-friendly, luxury, etc.)
  • Holiday types (city break, touring, multi-city trips, island escapes, wellness, safaris, etc.)
  • Climate and seasonality (best months, mild/warm/hot/snowy)
  • Budget band (low, mid, premium, luxury)
  • Travel effort & jet lag (short / medium / long haul)
On your website: A short, sensible destination shortlist plus 'why this fits' notes visitors can explore – or your team can use to build proposals.
Your team can also use the same assistant internally to build proposals and shortlists faster.
See Destination Assistant demo
Assistant 02

Tour Matching Assistant

Helps visitors answer: ‘Which tour is right for me?’

On your website, it behaves like a knowledgeable tour consultant – helping visitors compare options and move closer to a booking.

Ranks tours and itineraries to fit visitor preferences, pace, duration, and budget. Turns a long list into a conversion-ready shortlist.

    What it considers:

  • Filter long lists of tours into a focused shortlist
  • Match pace and style (relaxed vs full-on, more culture vs more nature)
  • Align with duration and budget expectations
  • Return a ranked list with quick ‘fit highlights’
  • Surface talking points and confidence drivers
On your website: A conversion-ready shortlist with clear talking points – right in the chat where your visitor can see them.
Your team can also use the same assistant internally to build proposals and shortlists faster.
See Tour Assistant demo

One chat, orchestrated behind the scenes

Visitors don’t care which engine you’re using – they just ask questions. Our orchestration layer sits behind a single chat widget, detects intent, and quietly decides whether to:

  • Run a destination or tour recommendation When visitors are looking for suggestions

  • Answer using RAG knowledge engine When they're asking about policies, inclusions, or details from your content

From the visitor's point of view it feels like one assistant that "just gets it".

Live test the agents

Try the same chat experience your website visitors will see. Use the toggle to switch between a destination-focused assistant and a tour-focused assistant.

Destination Discovery Agent demo

Type into the chat exactly as a visitor would – where they’re travelling from, when they’d like to go, rough budget and the kind of trip they’re after – and see how the assistant turns that into destination suggestions.

Tour Matching Agent demo

Describe the sort of trip or region your visitor wants, and watch the assistant surface tours that match their style, pace and budget.

In production, most clients choose one primary assistant for their website. The same chat can also be opened inside moonstride for internal use by your team.

How agents use these every day

Real-world scenarios where these agents save time, boost confidence, and drive conversions.

Website enquiry: 'We're open to ideas'

A visitor lands on your homepage and starts a chat. The assistant captures their dates, budget and interests, then suggests a handful of destinations that fit – before your team ever needs to step in.

Website visitor stuck on details

Instead of emailing you about cancellation rules, airport transfers or what's included, visitors just ask the assistant. It answers from your website content, T&Cs and FAQs, and hands over to your team when a human decision is needed.

Advisor follow-up

Your consultant picks up the lead inside moonstride, sees the chat transcript and the suggested destination or tour shortlist, and turns it into a tailored proposal.

Busy sales day

On peak enquiry days, the chat absorbs simple questions and does the first round of recommendations, so your team can focus on high-value conversations.

What's under the bonnet

Our agents are powered by moonstride’s structured destination and product data, not generic AI. That means smarter recommendations backed by real travel industry logic.

Structured destination knowledge

Built on moonstride's curated destination and product database with consistent categories: experience tags, holiday types, climate type, budget band, travel effort, jet lag impact, accessibility levels, and political stability.

Orchestrated intent routing

A single chat widget detects whether the visitor is asking 'help me choose' or 'what's your policy?' and routes to the right engine automatically.

RAG knowledge engine for your content

The assistant answers from your live website, T&Cs, FAQs and documents, so website responses stay aligned with your real product and policies – not generic AI guesses.
Categories and tags we use

Consistent travel industry categories ensure recommendations are relevant and comparable across all moonstride deployments:

  • Experience themes
  • Climate & seasonality
  • Travel effort & jet lag
  • Political stability
  • Holiday types
  • Budget bands
  • Accessibility signals
  • Geographic regions

Ready to give your website an AI travel assistant?

We’ll show you how to embed the chat on your site, connect it to your content and product, and let your team use the same assistant behind the scenes.

Book a Demo
Talk to the Team

Frequently Asked Questions

Where does this chat live?

Primarily on your public website, as a branded chat widget in the corner of the page. Visitors can use it to get destination or tour suggestions and quick answers about your product and policies. The same assistant can also be opened inside moonstride for your team to use while building proposals.

Do these agents replace my team?

No. The chat is designed to support your team, not replace them. Visitors get instant guidance and answers, which means your consultants can focus on high-value conversations and personalised advice. You remain in control of all client relationships and final decision-making.

Can the chat answer questions about my products?

Yes. The chat is trained on your website content, T&Cs, FAQs and documents using a RAG (Retrieval-Augmented Generation) knowledge engine. This means it answers questions about your policies, inclusions, routes and practical details with accuracy – no generic guesses.

Can we use both destination and tour assistants?

Absolutely. For evaluation and testing, you can use both side-by-side to see which fits your website visitors and team workflow. In production, most clients choose one primary assistant for their website, depending on their product mix.

How does the chat know which recommendations to show?

Our recommendations rely on moonstride’s structured destination and product data with consistent categories (experience tags, holiday types, climate, budget bands, flight effort, accessibility, etc.). This ensures recommendations are contextual, comparable, and grounded in real travel logic — not just generic AI.

How do I get started?

Book a demo with our team and we’ll show you how to embed the chat on your website, connect it to your content and product, and let your team use the same assistant behind the scenes. You can also try the sandbox above to see how it works.

Make Your Business Better with moonstride

Are You Ready?
Still have Questions?

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